Digital Front Door
The digital front door in healthcare is the digital entry point for patients. From simple portals to sophisticated, integrated digital experiences, it serves as a centralized hub where patients and caregivers can manage health, offering personalized care pathways and support tools.
The goal of this project was to bring the digital front door to life, both in the evolution and what it is today. Further, audiences had the opportunity to assess their own digital front door to identify strengths, gaps, and next steps.
Roles
Research and SME Engagement
Campaign Design
Creative Direction
Content Writing