The goal was to be irresistible. For this industry event, I worked with my team to design engaging and educational booth experiences that would draw in new business prospects, candidates, and community members while creating a memorable brand experience.

The custom designed booth was meant to create a journey from one video to the next, on a boardwalk, under a canopy of light up trees. The audience was asked to consider their impact and fill the tree with leaves, completing the phrase “I am a force for _______”

This messaging was reinforced in all digital touchpoints, a main stage keynote video, and in brand messaging surrounding the event. The activation became a gathering place and the heart of the tradeshow floor.