This integrated multi-channel campaign was designed to win new business in healthcare and introduce new audiences to the agency’s health and wellness expertise. The touchpoints were designed to provide a cohesive and directed experience including a landing page, a series of direct mailers, targeted email, a webinar series, a dimensional mailer, and personalized benchmarking reports to encourage further engagement.

The flexible and focused messaging framework used the formula: What Counts is [Patient Engagement, Security, Brand, etc], because What Matters is Health. The dramatic final mailer consisted of a small planter with living plants with the message: What Matters is Health.