Creative Leader. Brand Expert.
Diverge. Converge. Captivate.
I am obsessed with fueling intimate connections between humans and brands. With 15 years of experience, my expertise is focused on creative leadership, brand and identity, employer brand, communications, and marketing. My work is constantly balancing smart strategy, action, and impact with divergent thinking, imagination, and play. I have built and led in-house creative teams, agency client teams, and internship programs. I am a fierce advocate for my people, and I know how to create the conditions for creatives to do their best work.
New brand. Old Brand.
Starting an empire in healthcare
Design empathy workshop
BRAND AND IDENTITY. The Well by Northwell Health
What I make
MARKETING CAMPAIGN. What matters is health campaign
ACCESSIBLE DESIGN. Design in a world with no average.
A new DEI story
Immersing employees
In-house brand evolution
BRAND AND IDENTITY. SCORE for All
STORYTELLING, EVENTS. Conference experiences
BRAND STRATEGY Phase2 brand
Speaking
Control the Room 2021 Facilitators Summit, “7 Hours of Zoom…In a Good Way”.
Design Portland 2020, “Long Distance Design”.
Drupalcon Global 2020, "How Brand Plus Technology Met a Critical Need”.
Awards
2021 EXCEL Award's 2020 Pandemic Response Microsite for SCORE Resilience Hub brand.
2021 W3 Award for Crisis Communications for SCORE Resilience Hub.
Best Integrated Campaign at AMA PDX’s 2018 Marketing Excellence Awards for “What Matters is Health” campaign.
Play drives craft.
It charges me up to bring design, leadership, and strategy to my work every day. Creativity does not end when we close our laptops for the day. My creative exploits are driven by the Aesthetics of Joy. And most of them are delicious.
