Designing the brand identity for The Well required a focus on deep community engagement, smart brand architecture strategy, and distinction within a crowded space.

At launch, Northwell Health explained, “Striving to demystify medicine and connect consumers with personalized content they can use to make informed health care decisions, Northwell Health today announced the launch of The Well, a health-focused editorial platform committed to promoting wellness through journalistic-style editorial features, the sharing of authentic community voices and having experts answer the thorniest – and oftentimes personal – medical questions in a straightforward and approachable way.”

Result: The identity work for The Well launched the brand that now reaches thousands of users and drives loyalty for the Northwell Health parent brand.