Brand and Identity
SCORE Small Business Resilience
Creative direction, brand strategy, messaging
When COVID 19 hit small businesses with devastating effect, SCORE did what they always do in the face of crisis — they helped small businesses succeed. SCORE needed help expanding their brand to raise awareness of their resiliency program offerings while creating a program brand that would allow them to respond to any future crisis, from hurricanes to economic downturns.
The SCORE Resiliency brand promised its participants to see the opportunity in the challenges of the moment and to find the courage to adapt and the strength to succeed.
See me present this work at Drupalcon Global 2020 (password: !drupalconglobal2020)
Result: SCORE’s resiliency program reached over 95,000 business owners including more than 32,000 new users.
The Well by Northwell Health
Creative direction, brand strategy, art direction
Description goes here
Result: The identity work for The Well launched the brand that now reaches thousands of users and drives loyalty for the Northwell Health parent brand.
Forbes Family Farm
Creative direction, brand strategy, identity design
The Forbes family needed a brand identity to grow their business from an aspirational farm to the thriving, multifaceted business it is today. We worked together to express the foundational brand values – family, community, education, wellness, and quality – in elements that allowed them to differentiate in a crowded market and share their brand voice to a whole new audience.
Read my interview about this project here
Result: A flexible, meaningful identity that has been a foundation to this successful business.
Caitlin went above and beyond to really hear our story in order to capture the essence of who we are and what we’re doing in not just our logo, but how we present ourselves as a brand. - Emily Forbes
