When COVID-19 hit small businesses with devastating effects, SCORE did what they always do in the face of crisis — they helped small businesses succeed. SCORE needed to expand their brand to raise awareness of their resilience program offerings while creating a program brand that would allow them to respond to any future crisis, from hurricanes to economic downturns.

The SCORE Resilience brand invited its participants to see the opportunity in the challenges of the moment and to find the courage to adapt and the strength to succeed.

Presentation: Drupalcon Global 2020, “How Brand Plus Technology can Meet a Critical Need“

Result: SCORE’s resiliency program reached over 95,000 business owners including more than 32,000 new users.