When COVID 19 hit small businesses with devastating effect, SCORE did what they always do in the face of crisis — they helped small businesses succeed. SCORE needed to expand their brand to raise awareness of their resilience program offerings while creating a program brand that would allow them to respond to any future crisis, from hurricanes to economic downturns.

The SCORE Resilience brand invited its participants to see the opportunity in the challenges of the moment and to find the courage to adapt and the strength to succeed. Today, the site and campaign has broadened to encompass resiliency programs for disruptions and natural disasters.