The USAID project, the Famine Early Warning System, is a food crisis reporting network that lacked a cohesive brand and narrative to effectively communicate their critical mission, causing their vital data and insights to go underutilized by key stakeholders and policymakers.

By redesigning their brand and digital presence with consistent messaging and visual storytelling, we increased engagement by 47% among target audiences and strengthened trust with international partners, ultimately helping decision-makers respond more effectively to emerging food crises.