Caitlin Loos
Creative Leader. Brand Expert.
The alchemy of design, brand, and messaging makes more than the sum of its parts. It captivates audiences and creates the right moment for the right message.
This kind of magic requires a team who is inspired, efficient, and guided by shared purpose.
I am obsessed with fueling intimate connections between humans and brands. With 18 years of experience, my expertise is focused on creative leadership, design, brand and identity, employer brand, communications, and marketing.
My work is a balance of smart strategy, action, and impact combined with divergent thinking, imagination, and play.
I have built and led in-house creative teams, agency client teams, and internship programs. I am a fierce advocate for my people, and I know how to create the context for creatives to do their best work.
Portfolio
BORN DIGITAL: Generational insights report and campaign
WEBSITE OF THE FUTURE: Imagining "what if" and bringing it to life
DIGITAL FRONT DOOR: Insights and history report and integrated campaign
THE WELL: Brand identity for a wellness content arm of Northwell Health
INTEGRATED CAMPAIGN: New market integrated digital and physical campaign
USAID FAMINE FORECAST: Brand identity, brand positioning, and website design
SCORE SMALL BUSINESS RESILIENCE: Brand identity and urgent campaign
FORBES FAMILY FARM: Brand identity for a working farm looking to grow
EVENT ACTIVATION: Bringing a campaign to life in a large interactive booth
Speaking
Writing
Awards
eHealthcare Award: Best Digital Internal Communications
Communicator Award: SCORE, Award of Excellence
Indigo Award: SCORE Branding for Social Change
EXCEL Award: Pandemic Response Microsite Bronze for SCORE Resilience Hub brand work.
W3 Award: for Crisis Communications, General Websites for SCORE Resilience Hub.
AMA PDX Marketing Excellence Award: Best Integrated Campaign, “What Matters is Health”
